The Birth of KeraShine

By Elie - 8:42 AM

Days since my last post: 7

Let's talk hair today! Hey, we're talking about what's ON your head! So it's always been a girl's dream to have luxuriously shiny hair whenever we walk out, or better yet to look like we've just left a hair salon. Like hello, have you seen the difference between your hair when you walk out of a hair salon and when you leave your home?  Big, BIG difference there!

The only issue we have is that we can't do a salon look every single day, because it would mean a lot of damage done to our hair, what with the hair drying and the curling or straightening among other things. But what if, someone has managed to figure out a way in giving you a tool to salon looking hair EVERYDAY without killing your hair?


Philips, the electronics company that originate from Netherlands has since untangled the secret behind healthy and vibrant salon-styled locks and it all begins with their brand new KeraShine hair styling tools. Featuring a protective ceramic coating infused with Keratin, your hair can now be protected even while you style it with heat. This allows your hair to maintain a healthy level of keratin and gives it that natural shine that every girl out there craves for. At least I know I do.

Puey Yoon, marketing manager for personal care of Philips Malaysia explaining how KeraShine works.

In a study done by Philips, about 51% of women in Malaysia had stated that hair damage was the main factor in us preferring to look normal and boring as opposed to actually using a hair styling tool. It's understandable though, because bringing on excessive heat does kill your hair from inside out. Which is why Philips also infused ions in their KeraShine range, giving it that positive charge so your hair is less frizzy and lion mane-like. The "just woke up" look is way over, people. Get on with the trend.

A hair stylist of Chezz Hair Salon explaining to us how KeraShine is their preferable choice.

Joined by the team of hair stylists from Chezz Hair Salon, a handful of bloggers were gladly introduced to the Philips KeraShine range, learning on skills to create good looking hairstyles effortlessly. Maybe then we wouldn't only look good on days that we go to the hair salon, which in my case is once a year. Sigh. 

Cheery as ever, even when we threw out some odd questions about how to create the perfect look.

We were extremely lucky too, because we got to play around with the KeraShine styling tools for the night in creating the ultimate look. Separated into teams of 3s and 4s, we hurriedly got to work and...sat around. I mean, I sat around because my team decided to use my hair as the model hair for the evening. 

I even had the founder of Chezz Hair Salon, Bryan Teh come deal with my hair! 
Through the evening, all I told my teammates was that it was alright to do whatever with my hair because I trusted the KeraShine range enough to not damage my locks, even when it's smoking hot! But then again with the Thermoprotect feature in their hair dryer, there were definitely no worries about anything "smoking" anyway.
With my teammates of the evening, Sharon and Rane. 

While we didn't end up winning the contest, it was still quite the evening because I still got to leave with pretty hair with the effort they had all put in. I wish to thank Philips and RantauPR for having brought us together, it was very educative because I now know how to curl my hair!
The Philips KeraShine range is now available at the Philips Brand Store at Publika Shopping Gallery, major electrical and departmental stores as well as their official online store, 

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